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Growth and Product-Led Growth / Product-Market Fit and Go-to-Market / Product Development, Metrics and Pricing / Customer Discovery and Acquisition / Product Discovery and Product Design / Strategy and Management /
Product Marketing

15 assumption testing methods
for product & user research
teams.
By Daniel Kyne

Build, measure, learn:
the expanded edition.

Kill your KPIs.
Use this approach instead.
By Pete Sena

The power of a North Star Metric.

Don’t become a victim
of one key metric.

By Andrew Chen

How to avoid the catastrophic
failure of your startup?
By Carlos Saba

The fallacy of freemium in SaaS.
By Bobby Pinero

How data sharpened the focus
of product teams.

Don't let your North Star
Metric deceive you.

The perfect pricing
model doesn't exist.
By Matt Hodges
By Equals
MVP is over. You need
to think about MVE.
By Pete Sena
How to think about testing pricing.
By Matt Hodges
The ultimate guide
to price strategy.
Show traction for a product
you haven’t manufactured yet.
By Ben Einstein
How we got our first 2,000 users
doing things that don’t scale.
By Ryan Hoover
How to build a Minimum
Loveable Product.
By Andrew Chen
5 reasons why I stopped following
A/B testing case studies.
By Yaniv Navot
The Lean Startup hype: 10 things
Lean Startup didn’t tell you.
By Yann Girard

The Van Westendorp
method for optimal
product pricing.
By Daniel Kyne

Revisiting the fallacy
of freemium: a year on.
By Bobby Pinero

The ultimate guide
to making sense of data.

The Law of Shitty Clickthroughs.
By Andrew Chen

Experimenting with product,
price and market.

By Jason Cohen

Pricing strategy guide: unlock
Growth with these 3 strategies.
By Paddle

Choosing your North Star Metric.

How annual pre-pay creates
an infinite marketing budget.
By Jason Cohen

10 things we've learned about
pricing for SaaS startups.
Using your own product
is a superpower.
By Ian Vanagas
Picking your North Star Metric.
By Theo Ohene
What 10 years at Uber, and Meta
taught me about data analytics.
By Bobby Pinero
The three languages: customers,
product, and the business.
By Jason Cohen
A guide to validating product
ideas with quick experiments.
By Grace Ng
5 mistakes we all make
with product feedback.
By Des Traynor
The importance of understanding
your best users.
What you should know before
you launch your product.
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